The Member Loyalty Group continues to grow its team of full time professionals. In addition, we keep a host of experts busy at Satmetrix and our other partner companies.
Michelle Bloedorn
Chief Executive Officer
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Before joining Member Loyalty Group, Michelle was Vice President of Sales and Service at Baxter Credit Union. Her responsibilities included marketing, online services, inbound sales and contact center management. Clearly understanding the power of Net Promoter® score and the value it played for the membership, she was responsible for implementing and managing the Net Promoter® score loyalty program at her credit union.
Previously Michelle spent more than 16 years in the credit union industry specializing in various areas including: marketing, business development, product management, call center management, online services and branch management. In addition to Baxter, she worked for South Carolina FCU, Orange County Teachers CU, Riverside County FCU and CUNA Mutual.
Michelle received her Business Administration degree in Marketing from California State University, San Bernardino and her MBA from Northwestern’s Kellogg Graduate School of Management. She is also a graduate of the CUES CEO Institute.
Rebecca Secor
Program Director
Certified Net Promoter® Associate
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Rebecca Secor came to Member Loyalty Group from Educators Credit Union after developing their Net Promoter Program. During her time at Educators, she was a Marketing Specialist, Member Experience Auditor and their Marketing Manager. Rebecca is a Certified Net Promoter Associate, a member of Filene i3 and has a BA in Communications from UW-Parkside.
She remembers the day that Educators’ CEO, Eugene Szymczak, put Fred Reichheld’s first article about NPS on her desk and said, “We need to do this.” From that day on, making Net Promoter a priority in credit unions has been Rebecca’s passion.
Sara Dyer
Program Coordinator
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Sara has extensive experience within the credit union industry. Prior to joining Member Loyalty Group, Sara planned educational content for credit union executives at CUES (Credit Union Executives Society). She coordinated multiple meetings for credit union CEOs, senior executives and directors. Sara was responsible for the members’ experiences while at the event and often served as the first point of contact for credit union executives’ questions regarding CUES products and services.
Jake Foreman
Program Manager
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Before joining Member Loyalty Group, Jake served as Member Experience Analyst for Idaho Central Credit Union. His firsthand experience with the MLG solution allows him to deeply understand our clients’ needs and offer valuable insights to help credit unions get the most from their own programs.
