We help credit unions develop organization-wide Net Promoter® programs.

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Tracking your success over time with world-class tools and bottom-line results.

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Real-Time Reporting

Accurately measure & track member loyalty over time.

Improve Staff Performance

Hold staff accountable and evaluate performance at every level.

CU Community

Interact with your peers and share best practices for your NPS

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Built by the Experts

We have teamed up with Satmetrix, the co-developers of the Net Promoter Score® to build a customized, comprehensive Net Promoter System for the credit union industry. Credit unions can now leverage the same caliber program as successful Global 2000 companies to drive business results through a deliberate, organization-wide focus on building member loyalty.

About Us

Member Loyalty Group was established to solve a common credit union problem – measuring, managing and taking action on member feedback.To provide that measurement across the credit union industry, and to do so in a collaborative fashion, Member Loyalty Group cemented an exclusive partnership with Satmetrix and other industry leaders.

Winner 2012 NACUSO award

Recent Blog Posts

How can credit union managers use member feedback...

Member feedback or "Voice of the Member" programs are known for helping organizations succeed and grow, but ... »

How can credit union executives hold staff accountable...

We're often asked how Net Promoter Score® programs - and the tools used to implement them - ... »

How can credit union executives use member feedback...

Credit union executives are often challenged with prioritizing member requests. So how can you use member feedback ... »